Interview - EVGENIA Popova

EVGENIA Popova based her Spring/Summer 2014 collection around a shirt silhouette, minimal and bright the garments are beautified by a combination of fabrics which highlights with delicacy the versatility of the designs. Traditional Bulgarian embroidery inspired the details balanced by a contemporary aesthetic.

"How can you express the soul of your garments ?"

"My garments' soul is pure and clean but also luxurious, and this is the kind of woman that I design for one with simple, but sophisticated taste, who expresses herself quietly but deeply, who shines through understatement"

"What makes you believe in Fashion ?"

"Fashion is an amazing tool for self expression and creativity, with unlimited possibilities. It is ever changing and this is what makes it always so exciting !"

EVGENIA Popova | Spring/Summer 2014

Art direction, Claudia Doms Enterprises
Photography, Ruta Balseviciute
Styling, Lilia Toncheva O’Rourke
Hair and Make-up, Anne Sofie Costa
Model, Stephanie Taylor @ FM