Interview - Mai-Gidah

Imperial momentum given into an effortless and purely white silhouette. Mai-Gidah within his Spring/Summer 2014 collection forges a fine equilibrium, where modern influences are in osmosis with a certain way of approaching the classicism. Gracefully construed, craftsmanship and individuality strengthen the essence of the menswear label.

"How can you express the soul of your garments ?"

"The soul is reflected through my struggles, dreams and wishes.

It usually starts from a personal experience I then develop a scenic image in my head. Having left behind all I knew and thrown myself head first into a completely different world, being creative, making my clothes, has been the light that has guided me through my path. It got me where I am today, and it enables me to express my vision and thoughts.

I always feel like fashion has a very short life span, now more then ever before, and I prefer to believe in making pieces with a timeless quality"

"What makes you believe in Fashion ?"

"I don't believe in fashion as such, I believe in making clothes that inspire people to dress themselves as they feel, and helps them stand out as the individual being they are. I guess individuality expressed through fashion makes me a believer"

Summer Frost | Spring/Summer 2014 Lookbook
Courtesy of Mai-Gidah